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American Psychological Association

Founded in 1892, the American Psychological Association (APA) is the largest scientific and professional organization representing psychology in the United States and is the world's largest association of psychologists. APA's worldwide membership is nearly 160,000 researchers, practitioners, educators, and consultants in business and industry.

For nearly half a century, psychologists have been at the forefront of research on aggression, violence, child development, and the relationship between psychological and social factors and behavior change. The Association has undertaken a number of projects designed to support research in the area of violence prevention and to bring what is learned in this research to a broad audience. These projects include books, monographs, and special editions of scholarly journals and public information materials on such issues as family violence, youth violence, violence against women, and violence in the workplace. These programs and materials set the stage for the ACT initiative.

NAEYC

The National Association for the Education of Young Children (NAEYC), founded in 1926, is the nation's largest organization of early childhood professionals and others dedicated to improving the quality of early childhood education programs for children from birth through age 8. The NAEYC membership includes about 105,000 members and a national network of more than 400 local, state, and affiliated regional early childhood organizations. NAEYC members work with more than half a million young children and their families every day. Over the past decade, NAEYC's work in the area of violence has focused on its effects on the lives of children and the ways that teachers and other adults can prevent or reduce violence in the lives of children. Much of this work has been published in NAEYC's peer-reviewed journal, Young Children. Several other resources address television and video games—the media in which violence is most likely to appear as entertainment for children.

The Advertising Council

The Advertising Council is dedicated to stimulating action on a select number of significant public issues through public service advertising communication programs. The Ad Council develops its advertising campaigns by bringing together nonprofit organizations that have significant public service messages with volunteer experts from the communications, marketing, and advertising specialties. In recent years, the Council has made a commitment to focus many of its programs on the well-being of children and youth. The ACT program is a significant part of this initiative.

MetLife Foundation


American Psychological Association logo
American Psychological Association
National Association for the Education of Young Children logo
National Association for the Education of Young Children
MetLife Foundation logo