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ACT Against Violence
Prevention Campaign |
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In recent years, communities around the country have recognized
the importance of sponsoring comprehensive violence prevention programs
to prevent youth and family violence. The ACT Project is one of
the few violence prevention programs that start with the youngest
in our population—children aged 0 to 8 years old—by addressing
the adults who are the closest to them. ACT provides adults with
the knowledge and skills to help young children grow and learn in
a positive, nonviolent environment.
The ACT Against Violence Campaign can help communities raise awareness
that adults can take action in their own homes, schools, and community
to protect children from violence. The campaign includes television,
radio, print, and outdoor advertisements and includes a toll-free
number where more information can be obtained. The campaign advertisements,
created by the volunteer advertising agency Flashpoint Advertising,
highlight the innocence of a young child in sharp contrast to the
surrounding insults, abuse, and violence. The messages remind parents,
teachers, and other caregivers that children learn from what they
see and hear. Exposing children to violence and using violence to
solve problems teaches children to do the same. At the end of each
message, consumers are encouraged to call the campaign's toll-free
number, 1-877-ACT-WISE (1-877-9473), or to go to the Web site to
find more information about teaching nonviolence to children. Links
to campaign materials are listed below. Additional publications
and resources can be found in the Resources
& Materials area.
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